Frequently Asked Questions

CBC Library

Who is CBC?
What can CBC do for me?
Where is E-Commerce going?
What is an E-Mag?
What is an Active Channel Subscription?
What is Data Warehousing?
What is a VPN?
Can I raise capital on the Internet?
How much does all this cost?

 

Who is CBC?

CBC Communications Corp. is a consulting consortium that identifies, determines and implements leading edge Internet Technologies for its clients' benefit.

We help businesses utilize today's interactive technologies for marketing and communications. We cut through the confusion and hype to arrive at custom solutions tailored to your company's needs and goals. We've been online for years and we understand the power of the Internet and the opportunities it has to offer.

CBC AffiliatesOur unique collection of talents includes considerable experience and expertise in the design and development of interactive business solutions. It is this potent combination of creative concepts and technical know-how that sets CBC apart. From simple web sites to advanced interactive business solutions, CBC brings innovation, creativity and energy to every project. Check out our team of professionals in   The Executive Suite.

 

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What can CBC do for me?

The Internet represents a genuine revolution in global communications and information exchange. This revolution is providing companies of all sizes unique and exciting opportunities to maximize communications and marketing efforts - both internally and externally. Of equal importance is the access to the vast wealth of information and services available online. It seems that no industry, company, product or service is immune to the impact of the Internet.

Though the technologies may be new, the fundamental goals remain the same - to effectively communicate your message to customers, to efficiently share information with associates and employees, and to get an edge on your competition. Attractive graphics and compelling content must be accompanied by technical sophistication and efficient functionality in order to maximize the power of these new communications tools.

Web Development

Integrated  Experience that Benefits You!

CBC Communications Corp.'s consulting services are management, financial and marketing to raising capital.  Coincidental with those services is our hands-on know-how with NT networks - installations and administration.

Bringing it all together for our clients is CBC's upscale Web design and development capability - with E-Mag creation and regular publishing to Web hosting support service.

We can assist you in determining the benefits your organization achieves through integrating Web Technologies with traditional management and business practices - including raising capital on the Internet.  Once you are comfortable with the Integrated Experience that Benefits You, either our consulting, design, development or capital raising services are available to you on a single-fee basis.

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Where is E-Commerce going?

E-Commerce White Paper   E-Commerce will top $300 billion by 200

EC is driven by people familiar with and using the Internet. Their numbers will jump to 88 million this year, 110 million in 1999 and 133 million by 2000. CBC will get you started. Check out our Provocateur white paper on E-Commerce - just click the dollar sign.

In 1992, when widespread discussions of the Internet began appearing in the consumer press, many people’s thoughts about the subject were simple: "This is interesting, and we’re sure it will have some great future applicability. Please get back to us when it does."

Today, electronic commerce (EC) -- the use of the Internet to transact sophisticated financial dealings, including consumer purchasing -- is in the same boat. People nod in its direction and admit that it will soon be an important thing, but would prefer to have it come to them full-blown: safe, secure, efficient, established.

So, how will EC get "from here to there," from being a coming thing to being an established part of the daily routines of businesses and consumers? In much the same way the Internet did. That is, as a result of purposeful decisions made by companies willing to patiently study and explore EC to determine its potential usefulness.  For the complete CBC Provocateur E-Mag white paper on E-Commerce just click the icon above.Top

If you're ready to plunge-in, here's CBC's migration path for you. Let us help you install your Web Hosting resource (NT/DSL), and then follow with a completly integrated E-Commerce solution - Mircosoft's Site Server 3.0, for one (we've converted a Microsoft Site Server 3.0 White Paper to PDF format for your exploratory convenience).

bullet_d.gif (982 bytes)DSL (Digital Subscriber Line)
bullet_d.gif (982 bytes)NT/DSL Installation

 

What is an E-Mag?

Electronic Newsletters  We Create and Maintain Electronic Publications

The best web sites not only steadily pull in new visitors but inspire previous visitors to come back again and again. How? By continually updating material to keep content fresh and making it easy for visitors to find new things. They quickly become accustomed to the idea of signing on to the web site regularly if they want to keep abreast.

But most web sites have static home pages. They will have many hyperlinks but little or no explanation of what the important links are. Or how the web site sponsor ranks the importance of the information presented.

There’s a simple way around this problem. It’s called E Mag ("electronic magazine"), and it is CBC’s customizable solution for keeping a web site so interesting that it will build and inspire a consistent repeat "readership." That’s because an E Mag, like its print counterparts, combines timely content with strong graphics. The effect is similar to the contents pages of such publications as Time or Newsweek, with their quick summaries and clear directions where to find things. Visitors encountering an E Mag become virtual subscribers, quickly learning the E Mags layout and how to follow it through to topics and departments of recurring interest.

The E Mag format, by "billboarding" certain topics, allows for the unfolding of continuing stories that are almost like sagas or serials. These kinds of stories attract regular readers who begin to form an emotional attachment to the web site. They are interested in seeing how things turn out, whether the stories concern persons, products, ideas or the industry surrounding them. For the complete CBC Provocateur E-Mag white paper on E-Commerce just click the icon above.Top

 

What is Data Warehousing?

Information in databases is one of the most valuable tools for increasing revenue, decreasing costs and achieving unequaled customer satisfaction. The challenge lies in understanding and integrating this information across many systems -- even with sources from outside the company. Impressive technologies have emerged to address this need: relational databases; powerful, scalable processors; sophisticated tools to help users investigate volumes of data to discover patterns and relationships that were previously undetectable. And now, with the advancement of far-reaching networks, knowledge can be made available to more and more innovative workers worldwide. We are on the verge of a major cultural shift as business intelligence systems rapidly become a core competency of any dynamic growing company. Knowing all there is to know about your business.Imagine Computing Data Warehousing

Business intelligence is revolutionizing the ability of companies to discover information they already own but don't fully utilize. Discovery is enabling businesses to manage more productively, serve customers better, increase profitability and stay competitive. The business intelligence applications in place today, and those being created, are in fact, leading to significant changes in the way businesses operate and service their customers.

Retailers are using data mining techniques to identify opportunities based on product affinities revealed through customer buying data. These have led to better promotions, product mix and inventory management. In most cases, retailers have actually reduced the number of products they sell, yet the customers' perception of the improved mix is often that the number of available products has increased. Just ask Imagine Computing.

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What is a VPN?

Just as we begin pushing the concepts of "intranets" and "extranets" to describe the Internet's multiplying permutations, the concept of virtual private networks (VPN) emerges to describe networks that are both "intra" and "extra."

A Virtual Private Network allows your private LAN to operate over the Internet. But now you can add remote offices, and their LANs. Better yet, extend the idea to include your customer, suppliers --  your "affinity" group. Even industry segments with their trade associations can benefit. Connect this idea with Channel Subscriptions and a new marketing paradigm is being born! Connect this with your Intranet - Office 2000 Extended, or by MS' Site Server and a 21st century company is born!

Adding DSL (digital subscriber line -- a technology that gloms onto unused phone line frequencies to deliver cheap, broad bandwidth) and you have the "pipe" to make VPNs a reality even for the smallest of businesses.

CBC offers "turnkey" NT/DSL installations to underpin the beginning of your VPN.

For more on VPN, see, Microsoft'sŪ White Paper on Virtual Private Networking  Download MS VPN White Paper 85k

 

Can I raise capital on the Internet?

Electronic - Equity MarketingYes! Every business at one or more times during its existence needs to raise capital. It may be at the start-up phase to first get the business off the ground. It may be after the business has been operating successfully for several years and needs additional capital to expand and fund its growth. It is a commonly known fact that many businesses fail for lack of adequate capital. Yet in the past, the vast number of businesses did not have access to the capital they needed to grow and succeed.

Over the past 8 to 10 years, this lack of access to capital has started to change. Great results have yet to be seen, but for those with the properly situated business, creativity and foresight, a quiet revolution in fund raising has begun. The greatest trigger to this revolution is the emergence of the Internet as a means of disseminating information. With changes, of course, come fears and risks. But, most notably for those willing to properly exploit changes and innovations, also comes opportunity.

TopThe basis of this change is the Small Corporate Offering Registration, or SCOR, offering and Regulation A, or Reg A, offering. A SCOR offering allows a company to raise up to $1,000,000 in a 12-month period, while a Reg A offering allows $5,000,000 to be raised. Click the icon above and see a sample electronic SCOR offering web site, and other Electronic Equity Marketing support sites that can help small businesses raise capital on the Internet.

 

How much does all this cost?

Turn Key Rates and Fees

CBC prefers to offer new clients the advantage of single fee, turn-key web site developments. A preliminary consultation will narrow a development fee for your needs quickly. But here are a few rough thresholds:

  • A well executed corporate Web site will start in the $2,500 - $5,000 range. The emphasis is on the "well executed."
  • A first-stage dynamic site (interactive) - with a stand-alone created database for handling data and queries) and an E-Mag for site dynamics will start in the $5,000 - $10,000 range.
  • High-end sites needing to tap already established corporate wide databases and MIS systems can run from $15,000 to $100,000 or more.
  • For Equity Capital Raising programs we use the same effective, single fee approach.

 

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