SiteOwner.com:  The ultimate bookmark for Web site marketers.

DirectoryGuide:   Find additional announcement opportunities in Submit It!'s catalog of search engines and directories.

Domain Name Registration Service

For businesses wishing a presence or to conduct business on the Internet, you'll want a domain name.

A company with a registered domain name has the option of using the name in their e-mail address of user@yourdomain.com and a web site address of www.yourdomain.com. CBC can help you create your Internet name or transfer an existing name.

If you need help in choosing a domain name we'll help you select one. With so many businesses already on the Internet, many names are already taken. We'll assist in developing a list of choices and check to see which are available. (Requested names are subject to availability and previously established trademarks.) We will submit your selection to the Internet Network Information Center, more commonly called the InterNIC or NIC. It takes about a week for your name to be registered. We will notify you when your new name arrives.

    CBC charges you $50 to register a domain name.  In addition, the InterNIC charges $70 per year thereafter for maintenance of your domain name.  They will bill you directly -- you do not pay CBC for the InterNIC changes.

Internet Market Research Assists

A selection of web sites useful for market research. This list is a courtesy and displayed as a convenience. Its presence does not imply directly or indirectly and opinion or endorsement of these companies.

Statistics and Charts about Internet Use:

What are the benefits of Internet marketing?
Do I need to advertise my Web page?
Do I need a new business plan?
Books and Other References
Industry Reports 

Internet User Statistics
Internet Household User Forecast, by Jupiter
World Wide Web Growth
Domain Segment Growth
Web Site Planning - Timeline
Web Site Analysis

What are the benefits of the Internet for my business?

Internet use can expand small business horizons by opening up new tools for you. The cost is low and the benefits are extensive. You'll be able to advance traditional marketing methods, including:

• Research business information
  • explore the World Wide Web and view pictures, download files and programs such as utilities; tap into hundreds of databases and libraries, read information, buy products and services, read news from around the world, check out online magazines
  • navigate through extensive information with ease
  • ability to track precise demographics
  • focus groups, interviews
• Communication
  • share information
  • reduce the dissemination cost of information production and distribution
  • answer frequently asked questions, fewer repetitions
  • network, chat interactively with people
  • use E-mail for efficiency, responsiveness, convenience
  • readily update your available information
  • internal communications for a multi-sited company
  • reduce communication costs - direct connection to user
  • save money by streamlining operations and reducing staff load
  • save time - release information
  • fit into communications priorities and existing systems
• Marketing & Sales
  • new markets and new customers - large untapped customer bases
  • reach a specialized demographic market
  • leverage your marketing budget more effectively
  • test market
  • watch competitors
  • track leads with measurable results
  • expedite ordering and delivery, on-line inventory information, order status; reduce order processing costs
  • improve marketing intelligence, customized information
  • conduct in-depth marketing research
  • centralize salespersons efforts, expand ability to make presentations
  • decrease cost of sales
  • shorten selling cycle
  • increase customer intimacy with more frequent contact - track customer preferences
  • increase your availability, allow for instant feedback
  • offer technical information and support
• Advertising & Promotion
  • enhance corporate image
  • sends the message that you are serious about being accessible
  • stretch advertising dollars
  • easily and quickly updated, saves printing and mailing costs
  • conduct electronic commerce - storefront mall ad
  • catalog online - can shop in their homes
• Compete Globally
  • networking - reduce costs
  • need for global connectivity
  • target international markets
  • create 24 hour service
  • overcome limitations of geography
• Raise Equity Capital
  • Direct Public Offerings can be linked to your Web site  
  • your customers and vendors are interested in your sucess

   

   

Do I need to advertise my Web page?

There are over 50 million sites listed for Search on the Internet used by approximately 50 million people - including those utilizing primarily E-mail only.

Internet messages don't jump out to anyone, they have to want to search for it and know how to look for it. You may find products and services improperly indexed and potential customers not able to find your site.

It is critical that a Web site be advertised both off and online. A URL should be printed on all collateral material as well as listing your site with all possible search engines and business directories - a good start are the sites noted above.

Advertising efforts traditionally needed to reach as many potential customers as possible - billboards, print ads, television, radio spots. Successful ads placed a premium on delivering short, memorable messages into small spaces or available time slots. Now, with Internet marketing, you can target specific groups, provide more detail with company-specific promotional material. To do this requires a multi-faceted marketing program, customized on demand, interactive -- not one-way, narrow content, inflexible, broadcast. The need now is to develop a successful program of interactive information distribution for communicating with customers - a foundation for transforming traditional marketing into a new interactive style of marketing.

Do I need a new business plan?

A company's electronic marketing efforts should be directed by a business plan that projects revenues, expenses and earnings. Online marketing actions should be based on research and an understanding of how online markets will work for your business. CBC Communications Corp. Consultants can provide you with an integrated, strategic plan, and recommend implementation approaches to reach your audience.

Books and Other References

The publications below are listed solely as a courtesy. They are not products of CBC Communications Corp. nor does CBC Communications Corp. earn any commissions on any books sold through these links to Barnesandnoble.com and Amazon.com.

101 Businesses You Can Start on the Internet; Daniel S. Janal; Paperback; $14.97

Advertising on the Internet; Robbin Lee Zeff, Bradley Aronson, Paperback, $19.99;

Building Cyberstores : Installation, Transaction Processing and Management; Martin Nemzow; Paperback; $35.96

Connecting Online: Creating a Successful Image on the Internet Gregory R. Sherwin, Emily N. Avila ; Paperback; $17.56

World Wide Web Marketing : Integrating the Internet into Your Marketing Strategy; Jim Sterne; Paperback; $14.97

Industry Reports  (These reports may require Acrobat Reader)

Online Advertising Effectiveness Study - Learn about the largest and most comprehensive online advertising effectiveness study, fielded across 12 leading Web sites with 16,758 respondents.

Internet Shopping by Ernst & Young, LP
January 1998

Morgan Stanley's Internet Quarterly: The Business of the Web - "With this publication, we are introducing The Business of the Web, a quarterly report from the Morgan Stanley Dean Witter Internet Group. This report includes updated information and graphic highlights from Morgan Stanley's Internet Report (December 1995), Internet Advertising Report (December 1996), Internet Retailing Report (May 1997), and Technology IPO Yearbook - Third Edition (Spring 1997). It is intended to be a reference piece that helps us all get our bearings in the dynamic and volatile markets related to the Internet."

Internet Growth - Households

Worldwide Growth of Internet Domains

Domain Segment Growth

Timeline for First Web Developments

Web Site Analysis Software

Every Website is unique, and every Web site owner is interested in different information about their Web site traffic.  For this reason, CBC encourages everyone to perform their own log analysis.  We recommend the WebTrends log analysis software for this purpose. To download a fully-functional evaluation copy of Virtual WebTrends, select the icon below.

Virtual WebTrends documentation is available for download from http://virtual.webtrends.com/